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Dec
26

New jobsite in BD: Prothom Alo Jobs (inspired by BDJobs???!!!)

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On the 23rd of December, one new jobsite was launched in BD - the prothom alo jobsite (http://www.prothom-alojobs.com). When I saw the ad in the newspaper, I was exctied because I highly regard Prothom Alo and most of its activites. My expectation for the jobsite was high and I was sure that it will be great, until tonight when I visited the site first-time!

First of all, the site looks too clumsy to me - too many information cramped in the front-page along with lots of dull colors - you can hardly understand any functionality at the first sight. Font size is less than average normal font size on the web - not very good for veteran people who is likely to be in the HR department of large corporations.

I tried to create an account as a jobseeker, and it was pretty quick and user-friendly! But that good impression didn’t last long when I was asked to fill the basic information form - a long form with most of the fields marked as required. The most irritating part is that I could not find any way to change my Basic Information again after the initial fillup!!! And you cannot even go back to the initial screen that you see after loggin in!!!

If you’re thinking about the ???!!! in the title of the post, that part is yet to come. While I was browsing through different sections, I found the following tip in the job posting screen (as an Employer):

Now, you are thinking that whats the big deal if they have a misspelling? Wait, take a look at the following screen (also match the order of the keywords):

This one is taken from BDJobs’s signup form. What is your feeling about it? This website’s reputation in my mind is lost for good. They are saying that this is a test run, but is there any solid ground behind such copying of contents from other site?

One thing they did better, they have just 1 flash banner in the whole page - compared to many successful jobsites in the country who are also successful in irrititating people at their first visit with 20+ flashes on their front-page!

All that said, the brand name of Prothom Alo is not reflected in their site. I hope they will be collecting feedback from the users and will try to shape their site’s functionality accordingly. After all, its the visitors who keep the site alive.

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